Privacy Policy

Last updated: March 13, 2026

Lini is built by a working mom, for working moms. Your family's data is not our product. This page explains what we currently collect on our public site and inside the Lini service, what we use it for, and which third-party tools are involved.

What We Collect on Our Public Site

• Email address — when you join the founding group waitlist or sign up for camp reminder emails.
• Town selection — if you choose a town on the camp reminder form.
• Kids' age ranges — if you select age filters on the camp reminder form.
• Camp or activity interests — if you select interests like sports, arts, STEM, nature, theater, music, VBS, or day camp on the camp reminder form.
• Basic website analytics data — including page visits, referrers, and device/browser information collected through Google Analytics and Meta Pixel.

What We Collect If You Become a Lini Customer

• Your phone number — to send and receive text messages.
• Gmail access (read-only, when connected) — to scan school-related emails and extract action items.
• Family profile information you choose to share — such as kids' names, ages, schools, schedules, and preferences.
• Recent text conversation history — to maintain conversational context.

How We Use This Information

• To send camp reminder emails and segment those reminders by town, age range, and interests.
• To contact you about founding group access or product updates you requested.
• To measure traffic and improve our site and signup flow.
• To provide the Lini text-message service for families who are onboarded.

Analytics and Advertising Tools

• Google Analytics — we use Google Analytics to understand website traffic and page usage. Learn more at Google's Privacy Policy.
• Meta Pixel — we use Meta Pixel to measure visits and ad performance on our public site. Learn more at Meta's Privacy Policy.

Third-Party Services We Use

• Supabase — database and data storage. Privacy policy.
• Beehiiv — newsletter and camp reminder email delivery, when enabled. Privacy policy.
• Resend — transactional email delivery. Privacy policy.
• Twilio — SMS delivery for families using the text-message product. Privacy policy.
• Google — Gmail integration for families who connect their inbox. Privacy policy.
• Anthropic — AI processing for Lini features. Privacy policy.

What We Do Not Sell

We do not sell your personal information.

Children's Privacy

Lini is for parents and caregivers. We do not knowingly collect information directly from children. Any child-related information is provided by a parent or guardian.

Your Choices

• You can unsubscribe from marketing or reminder emails using the unsubscribe link in those emails.
• You can request deletion of your account or signup information by emailing hello@getlini.com.
• You can also control some analytics and advertising tracking through your browser settings or Meta/Google privacy controls.

Contact

Questions? Email hello@getlini.com.